IST College - Πτυχία Bachelor, Προγράμματα Master

If you have a degree or equivalent in any subject, but want to specialise in Marketing, then this programme is for you.It is designed particularly to give graduates of any discipline the skills and knowledge they need to follow a successfulcareer in Marketing.

The rationale for this programme is to provide grounding in all the key subject areas involved in marketing managementin the twenty first century, including an understanding of the impact of the explosive growth of technology, theincreasing internationalisation of business and practical skills such as marketing planning, presentation and reportwriting.

The programme is designed to recruit mainly new graduates from any discipline who wish to specialise in Marketingand equip them with the necessary knowledge and understanding to gain employment in Marketing and MarketingManagement positions.

The structure of the programme is designed so that new graduates will receive instruction in the core principles andpractices of Marketing and Marketing Management followed by both deepening and broadening studies. Options areprovided in Semester B to allow the student to develop an individual profile whilst retaining the overall objectives ofthe programme. The programme concludes with a major dissertation.

Students are equipped for a variety of careers within the fields of Marketing and Marketing Management. In addition,the theoretical underpinning, research methods element and the dissertation will allow successful students toconsider an academic career.

As a Chartered Institute of Marketing (CIM) Accredited Study Centre, the programme will be regularly assessedagainst the content of the CIM Diploma and application will be sought on behalf of students for exemptions from thoseparts of the CIM Diploma for which the CIM offers exemptions. This is an ongoing process and students will be keptinformed on a regular basis.